case study

1
From Tools to Teammates: How AI Empowered Our UX Team to Level Up trivago.com
Trivago's UX team integrated AI across UX Copy, Localization, Research, and Product Design over two years, evolving from manual processes to AI-native workflows. This shift significantly improved efficiency, reduced turnaround times, and increased output while maintaining quality.
Trivagotrivago.com4d4 min
2
From Wrong Assumptions to Success: 6 Consumer Intelligence Wins brandwatch.com
This article presents six case studies where brands used consumer intelligence platforms to challenge marketing assumptions and achieve better results. Examples include Durex finding a need for sex education in a "conservative" market and BWT targeting hyperlocal water complaints.
Brandwatchbrandwatch.comBianca Parvu11d10 min

From Tools to Teammates: How AI Empowered Our UX Team to Level Uptrivago.com