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Mozilla Automation Team3 min readintro

Firefox and Exa: Building AI search around people, not platforms

Summary

Firefox is integrating Exa.ai’s retrieval engine into its Smart Window (desktop) and Quick Answers (iOS) features, delivering source‑backed answers with visible citations and a zero‑data‑retention policy. The move underscores Mozilla’s strategy of keeping the browser open while partnering for specialized AI capabilities.

  • Firefox will use Exa.ai to power Smart Window and Quick Answers, showing answers with inline source citations.
  • The integration promises zero data retention, keeping user queries private.
  • Mozilla emphasizes model choice, avoiding a single‑company AI stack and promoting an open ecosystem.
  • Partnership aligns with Firefox’s long‑standing focus on transparency, privacy, and user control.

Browser engineers and privacy‑focused developers should note how an open‑source browser can embed third‑party AI while preserving user data and citation transparency.

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