HostingerLarassatti D.6 min readintermediate
How La’Oda turned Black Friday into its biggest growth story yet
Summary
La’Oda grew Black Friday revenue from €16k (2023) to €46k (2025) by shifting ad spend to Meta, launching campaigns early in November, focusing on customer acquisition over basket size, testing many creatives, and pre‑stocking fast‑selling SKUs. The founder built the site on Hostinger, kept the checkout unchanged, and uses email and influencer outreach to complement paid ads.
- Start Black Friday ads in early November; 2025’s shift to the second week yielded a 54% YoY lift in orders.
- Meta (Instagram/Facebook) outperformed Google Ads during the campaign; run ~60 visual creatives and thousands of keyword variations.
- Customer acquisition cost fell while average order value stayed flat – growth came from more customers, not larger baskets.
- Pre‑stock high‑demand items months ahead; better to have excess inventory than lost sales.
Small ecommerce teams can iterate on Black Friday tactics year‑over‑year without massive engineering effort. Early ad spend, high‑volume creative testing, and inventory planning deliver measurable revenue lifts and lower CAC, which are directly applicable to any seasonal sales push.
5/10
