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How La’Oda turned Black Friday into its biggest growth story yet
La’Oda grew Black Friday revenue from €16k (2023) to €46k (2025) by shifting ad spend to Meta, launching campaigns early in November, focusing on customer acquisition over basket size, testing many creatives, and pre‑stocking fast‑selling SKUs. The founder built the site on Hostinger, kept the checkout unchanged, and uses email and influencer outreach to complement paid ads.
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