CodeshipRaj Sarkar5 min readintro
Infusing our brand with our unique DevOps perspective
Summary
CloudBees announced a rebrand, including a new logo, typeface, and color palette, to reflect its evolution from an Enterprise Jenkins provider to a strategic cloud transformation partner. The rebrand aims to align with their updated vision, mission, and values, emphasizing flexibility and a "bees-eye view" of software development.
- CloudBees rebranded to reflect its shift from an Enterprise Jenkins provider to a cloud transformation partner.
- The new brand identity includes an "ultraviolet gradient" color system, inspired by how bees see.
- A new font, Unica 77, was chosen for its modern, tech feel and readability.
- The logo was updated to make the "c" and "b" elements more prominent and clear.