consumer behavior

1
Ask the Market: Where does AI fit into the future of mental health support?surveymonkey.com
A SurveyMonkey study of 1,509 adults in the US, UK, and AU found that nearly 1 in 5 already use AI for mental health support, with most open to it for general advice. However, people strongly prefer licensed professionals for diagnosis or treatment, citing cost and access as major barriers to traditional care.
SurveyMonkeysurveymonkey.com10d3 min
2
From Wrong Assumptions to Success: 6 Consumer Intelligence Wins brandwatch.com
This article presents six case studies where brands used consumer intelligence platforms to challenge marketing assumptions and achieve better results. Examples include Durex finding a need for sex education in a "conservative" market and BWT targeting hyperlocal water complaints.
Brandwatchbrandwatch.comBianca Parvu11d10 min

Ask the Market: Where does AI fit into the future of mental health support?surveymonkey.com