The 9 best marketing automation software tools in 2026
Zapier’s engineering blog ranks nine marketing‑automation platforms, evaluating them on automation breadth, integrations, price‑to‑value, usability, analytics, and hand‑off to CRM. Zapier itself is highlighted for its 9 000+ app connections and AI orchestration via Zapier MCP, while Brevo, HubSpot, Omnisend, ActiveCampaign, Klaviyo, Customer.io, Mailchimp, and Marketo fill various niche needs (af…

















